We sat down with California-based interior designer, Valerie Saunders, to discover her three favourite layers when designing a space and the importance of storytelling for homeowners.
“Always design a space with objects, textiles and furnishings that make you happy and that tell a story about you. A home should be a positive reflection of the homeowner.”
What are your three most important elements when designing a bedroom or room?
Tough question, because a well design space has many layers, my three favorites are lighting, area rugs and wall treatments.
Why is quality of sleep important to you?
Sleep is my survival skill, it is essential for my success and well being so, good sleep is everything to me.
From your experience, what is the best decorating advice you can offer someone?
Always design a space with objects, textiles and furnishings that make you happy and that tell a story about you. A home should be a positive reflection of the homeowner.
What upcoming projects are you looking forward to?
All my design projects are exciting however; a project I plan for often in my imagination is the renovation of my master bedroom and bath, one can only dream right?
What is your Style of Living?
My style of living is living each day like it is my last, with that being said I create beauty wherever I go.
What are your “Frette Favorites?”
Hotel Classic Sheet Set, white of course and any of the seasonal cashmere pieces.
Where do you go for design inspiration?
I find inspiration in different places or times of the day. To name a few, one of a kind boutiques inspire me, sometimes a walk where I know I can find nature. My most favorite place if I must choose one is my sacred “rock” in Laguna Beach.
What is your favorite book, magazine or site related to design?
I am a design book junkie, so I love any hardcovered design-related book with fabulous photography. My favorite book hands down is called the “art of doing nothing”
What is on your nightstand?
On my nightstand I have Frette rose linen spray, a picture of my hubby along with a ring dish all within a beautiful tray.
Read all the goodies here at FRETTE
Design Business Survival Guide, by Rick Campos
Welcome to Design Biz Survival Guide, a podcast about life and business for interior design professionals. I’m your host – Rick Campos
Today we welcome Valerie Saunders of SERENDIPITE, a residential interior design firm www.serendipitedesigns.com. Valerie has been in the Interior design community for over 20 years and is celebrating her 9 year anniversary as the leader of her very own design firm. Valerie is the consummate “hostess with the mostess” and she uses her gracious hospitality to connect with not only her clients but also her employees, associates, and service providers.
Valerie comes from a place of giving and her message of client satisfaction coupled with her steadfast business approach is truly an inspiration that I cant wait to share with you.
TAKE AWAY –
I love that Valerie got personal and talked about “reflecting” on a daily basis. Taking time for herself fuels her intention for each and every day.
Hearing how Valerie grew her design team and learning about the importance of each and every member of her team was an eye opener for me and hopefully it was for you too. It takes a village as you may well know. It also takes a reliable team of dedicated and motivated professionals to keep a design firm afloat.
Putting the client’s needs first and foremost is the foundation of Valerie’s business and she relays that value so eloquently in our discussion.
My favorite moment of the interview was Valerie’s story about that one serendipitous moment of advice from a fellow designer and how it elevated her outlook on the industry and her journey. Hearing that story just reinforced my intention for this podcast. That one moment, that one generous exchange could be the the turning point in a fellow designers career. We are all in this together and we are here for each other. The opportunity to impact the life and business of a fellow designer is not one that I take lightly. Pay it forward… pay it forward.
For links to Valerie’s website visit our web page DESIGN BIZ SURVIVAL GUIDE . com
While you’re there – click the link to your favorite social media platform and follow us for daily inspiration and updates on upcoming episodes. Thank you for listening!